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I've been doing that from the start, and have gotten a lot of positive feedback on it. Luckily I update my own site, so I do it daily and when I have a litter, I post new pictures of the pups at least once a week. My buyers with deposits in also get at least a weekly email with updated photos of their pup and usually the litter mates as well.

I have a separate "photos" page where I show previous litter pups from the same parents.